The internet is too wide for any single person to browse and find anything. This is where the search engine optimization technique comes in handy. To reach out to customers you will need to position yourself well on search engines. When queried, a search engine will reveal all of the web sites it has in its database about a particular subject or product. If your web site happens to fall into the requested search category, this is called your web site ranking. Any changes made on your site to make it more understandable by a search engine is considered optimizing your site for search engines.